Skip Hop


comprehensive branding
graphic design
Skip Hop was the first juvenile company to patent a diaper bag with stroller clips. Nearing their eighth anniversary, they had expanded into seven product categories — hard goods, soft goods and more. It was time for a refresh and a more complete brand system. Careful attention had to be given to packaging to unify seven product categories that encompassed hundreds of SKUs, sub-brands and licenses (Jonathan Adler, Target, Animal Planet, Giggle, Indigo).

My partner and I rolled-out the rebranding across a tremendous amount of packaging, marketing materials and tradeshow/retail experiences.

I was also part of the small team that created patterns and illustrations for the Treetop Friends wood toy collection.


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