Skip Hop
comprehensive branding
- graphic design
- packaging design
- retail design
- environmental design
- illustration
- textile design
Skip Hop was the first juvenile company to patent a
diaper bag with stroller clips. Nearing their eighth
anniversary, they had expanded into seven product
categories — hard goods, soft goods and more. It was
time for a refresh and a more complete brand system. Careful attention had to
be given to packaging to unify seven product categories that encompassed hundreds of SKUs, sub-brands
and licenses (Jonathan Adler, Target, Animal Planet,
Giggle, Indigo).
My partner and I rolled-out the rebranding across a tremendous amount of packaging, marketing materials and tradeshow/retail experiences.
I was also part of the small team that created patterns and illustrations for the Treetop Friends wood toy collection.
My partner and I rolled-out the rebranding across a tremendous amount of packaging, marketing materials and tradeshow/retail experiences.
I was also part of the small team that created patterns and illustrations for the Treetop Friends wood toy collection.
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