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Macy’s Backstage
social media
- creative strategy
- art direction
- set design
- set production
- photography
As the social media art director at Macy’s, I told strategic product stories through image-making (on a shoe-string budget). I was among the founders who launched Macy’s Backstage, an enormous effort to help the American heritage retail giant cope with a rapidly changing retail landscape. I directed, designed, styled and produced all still and lifestyle photo shoots for social media, creating a one-of-a-kind aesthetic. This is a sample of the images I created.
︎ Click here to learn more about the creative strategy, image-making process and constraints.
︎ Click here to learn more about the creative strategy, image-making process and constraints.
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![](https://freight.cargo.site/t/original/i/1a86ee4757d7d19cc55d0abdeebb0c1c9d03ec327b44f2fe50c7712541bf9414/0304.jpg)
![](https://freight.cargo.site/t/original/i/d8a4314a0252d133f97ee114add978bf46fcb76849c59571f9f7d031da74d690/IG_1007.jpg)
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