Macy’s Backstage

social media art director  
creative strategy, art direction, set design, production and photography

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As the social media art director at Macy’s, I told strategic product stories through image-making. I was among the founders who launched Macy’s Backstage, an enormous effort to help the American heritage retail giant cope with a rapidly changing retail landscape. I directed, designed, styled and produced all still and lifestyle photo shoots for social media, creating a one-of-a-kind aesthetic. This is a sample of the images I created.