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Macy’s Backstage


social media  
strategy, art direction, set design, production & photography 
As the social media art director at Macy’s, I told strategic product stories through image-making. I was among the founders who launched Macy’s Backstage, an enormous effort to save the American retail giant Macy’s. I directed, designed, styled and produced all still and lifestyle photo shoots for social media, creating a one-of-a-kind aesthetic. This is a sample of the images I created.


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