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Jennifer Boyd


Art direction
Graphic design


Ledger
Los Aliens
Macy’s
Macy’s case study
Deezer
Hublot
Nor Do These
Skip Hop
Game of Thrones
Ledger Op3n
Ashes and Diamonds
Electric Creatures
Yarn/Wire
Uovo
Great Blue
Vinyl & CDs
Scenic Design
Synesthesia
Jill Soda case study

︎about
︎ drawing
︎ design


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Hublot | Ledger


web design

  • Visual design
  • Prototyping

For the Ledger/Hublot partnership, I developed a minimal, high-end co-branded website to launch a limited edition series of Big Bang Unico watches paired with custom Ledger Nano X crypto hardware wallets. This initiative marked the start of Web3 collaborations between Ledger, a leader in digital asset security, and LVMH, the premier luxury goods powerhouse. We produced just 50 pieces, each priced at EUR 28,900. They sold out in under 24 hours. Every watch purchase triggered the minting of a unique NFT created by Materium, utilizing oracle technology to generate a design based on the exact time of purchase.

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