Hublot | Ledger

web design
For the Ledger/Hublot partnership, I designed a simple, premium, co-branded website to communicate with VIPs about a limited edition collaboration of Big Bang Unico watches and custom Ledger Nano X crypto hardware wallets. The project represents the beginning of Web3 collaborations between Ledger, a leading digital asset security company, and LVMH, one of France's premier luxury goods conglomerates. A total of 50 pieces were produced, selling at EUR 28,900 each. They sold out in less than 24 hours.

Each time a watch was purchased, an NFT created by Materium was minted. The generative design was made using oracle technology and the time the purchase was made.