![](https://freight.cargo.site/t/original/i/97d691751f07dd5fb4124d84886b1243b937d85f8159158b2db85c633b09b5a7/HUBLOT-thumb-web.png)
Hublot | Ledger
web design
- Visual design
- Prototyping
For the Ledger/Hublot partnership, I designed a simple, premium, co-branded website to communicate with VIPs about a limited edition collaboration of Big Bang Unico watches and custom Ledger Nano X crypto hardware wallets. The project represents the beginning of Web3 collaborations between Ledger, a leading digital asset security company, and LVMH, one of France's premier luxury goods conglomerates. A total of 50 pieces were produced, selling at EUR 28,900 each. They sold out in less than 24 hours.
Each time a watch was purchased, an NFT created by Materium was minted. The generative design was made using oracle technology and the time the purchase was made.
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Each time a watch was purchased, an NFT created by Materium was minted. The generative design was made using oracle technology and the time the purchase was made.
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![](https://freight.cargo.site/t/original/i/42cee963ae5ab4f0b6d890c2d7f3e32c098be12212e564161d2f0c287b212da3/HUBLOT-WEB.png)