Ledger Nano S Plus


Product launch


  • lead designer
  • graphic and visual design
  • packaging design
  • 3D asset and NFT creation oversight
As the lead brand designer at Ledger, I led internal and external teams and projects, driving impactful results in the Web3 and digital asset security space. I successfully led high-stakes initiatives, including product launches, international events, retail experiences, co-branded offers, and educational content that resonated with global audiences.

This example details the 360° launch of the Ledger Nano S Plus. I led the process from packaging and digital design to product pages, marketing assets, and oversight of 3D design. I orchestrated a pre-launch of the Genesis limited edition, which sold out within 24 hours. This launch was further enhanced by an exclusive NFT, integrated using POAP technology, boosting engagement and brand visibility.

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Project overview






Visual design and prototyping






3D product imagery oversight






Product marketing web page