Ledger Nano S Plus

Product launch

  • lead designer
  • graphic and visual design
  • packaging design
  • 3D asset and NFT creation oversight
As the lead brand designer at Ledger, I managed internal and external teams and projects in the Web3 and digital asset security space. High-visibility projects included product launches and integrations, international events, retail experiences, co-branded offers and educational content.

The following example highlights the 360 launch I created around the Ledger Nano S Plus, including a pre-launch, Genesis, limited edition of the product that sold out in 24 hours. The Genesis was accompanied by an exclusive NFT, accessible through POAP technology.


Project overview

Visual design and prototyping

3D product imagery oversight

Product marketing web page