Ledger Nano S Plus
Product launch
- lead designer
- graphic and visual design
- packaging design
- 3D asset and NFT creation oversight
As the lead brand designer at Ledger, I led internal and external teams and projects, driving impactful results in the Web3 and digital asset security space. I successfully led high-stakes initiatives, including product launches, international events, retail experiences, co-branded offers, and educational content that resonated with global audiences.
This example details the 360° launch of the Ledger Nano S Plus. I led the process from packaging and digital design to product pages, marketing assets, and oversight of 3D design. I orchestrated a pre-launch of the Genesis limited edition, which sold out within 24 hours. This launch was further enhanced by an exclusive NFT, integrated using POAP technology, boosting engagement and brand visibility.
This example details the 360° launch of the Ledger Nano S Plus. I led the process from packaging and digital design to product pages, marketing assets, and oversight of 3D design. I orchestrated a pre-launch of the Genesis limited edition, which sold out within 24 hours. This launch was further enhanced by an exclusive NFT, integrated using POAP technology, boosting engagement and brand visibility.
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Project overview
Visual design and prototyping
3D product imagery oversight
Product marketing web page
