“The Screamer. Smooth, vibrant and rapid under the fingers."

“Solid control with a clean, forward presence."

“Sweet and fat with an edge of postwar crackle."

Roberto’s Winds

social media campaign

  • creatice strategy
  • art direction
  • set design and production
  • graphic design
  • copy
  • photography (the less professional ones)
  • photography by Rebecca Miller
Run by saxophone designer, collector and repair technician Roberto Romeo, Roberto’s Winds has been a New York institution servicing the jazz scene for over 30 years. It was my great pleasure to create a social media campaign for his line of saxophones and reeds. Each horn was designed with a specific era and playing technique in mind. Each image was designed to make that sound visual.