“The Screamer. Smooth, vibrant and rapid under the fingers."

“Solid control with a clean, forward presence."

“Sweet and fat with an edge of postwar crackle."

Roberto’s Winds

social media campaign
strategy, direction, graphic/set design, production, photography (half of them) and copy
Run by saxophone designer, collector and repair technician Roberto Romeo, Roberto’s Winds has been a New York institution servicing the jazz scene for over 30 years. It was my great pleasure to create a social media campaign for his line of saxophones and reeds. Each horn was designed with a specific era and playing technique in mind. Each image was designed to make that sound visual.