Skip Hop

comprehensive branding

• graphic design
• packaging design
• retail design
• environmental design
• illustration
• textile design

Skip Hop pioneered the diaper bag with their patented stroller clips and, nearing their eighth anniversary, had expanded into seven diverse product categories. To propel their growth, we embarked on a major brand overhaul. Our mission was to streamline and unify packaging across hundreds of SKUs, sub-brands, and licenses, including Jonathan Adler, Target, Animal Planet, Giggle, and Indigo.

My partner and I executed the rebranding across a vast range of packaging, marketing materials, and tradeshow and retail environments, ensuring a cohesive and impactful brand presence.

Additionally, I contributed to the development of patterns and illustrations for the Treetop Friends wood toy collection.