![](https://freight.cargo.site/t/original/i/4b4a4bc07a8203bbb6947bc0136fe148053faef618ab7cdfb7f521dce24b3042/SkipHop_THUMBNAIL.jpg)
![](https://freight.cargo.site/t/original/i/620e57a78762bd098a941f37efc75fd429359b45e7dfc30c64d6c6e739234f1e/SkipHop_1.jpg)
![](https://freight.cargo.site/t/original/i/874812cf063c078db2c44ff8d8e61068781e4c030fefa857122f321d16fec163/SkipHop_2.jpg)
![](https://freight.cargo.site/t/original/i/286ff80f4d09aab6e4753de52b64fa5a3d78be7a07cfd4cce492bacad7683d04/SkipHop_3.jpg)
![](https://freight.cargo.site/t/original/i/b4e7434ad7109c6ee10cbdcb7ae8753df7694a28073c64e3ab84d2324cd78e36/SkipHop_6.jpg)
![](https://freight.cargo.site/t/original/i/96794f950dbecd251e6b2c30680c3612f83d48f25d07a14214ce91a6ebb9286a/SkipHop_7.jpg)
Skip Hop
comprehensive branding
- graphic design
- packaging design
- retail design
- environmental design
- illustration
- textile design
Skip Hop was the first juvenile company to patent a
diaper bag with stroller clips. Nearing their eighth
anniversary, they had expanded into seven product
categories — hard goods, soft goods and more. It was
time for a refresh and a more complete brand system. Careful attention had to
be given to packaging to unify seven product categories that encompassed hundreds of SKUs, sub-brands
and licenses (Jonathan Adler, Target, Animal Planet,
Giggle, Indigo).
My partner and I rolled-out the rebranding across a tremendous amount of packaging, marketing materials and tradeshow/retail experiences.
I was also part of the small team that created patterns and illustrations for the Treetop Friends wood toy collection.
My partner and I rolled-out the rebranding across a tremendous amount of packaging, marketing materials and tradeshow/retail experiences.
I was also part of the small team that created patterns and illustrations for the Treetop Friends wood toy collection.
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![](https://freight.cargo.site/t/original/i/85590ccb15a5ff12c14a24b54e285a66f855a85496f548fba0c65875b67a5b60/SH_WT_2.jpg)
![](https://freight.cargo.site/t/original/i/aedc072ac5a91d7bc60b43c88712109b7f03d8e01eaeb6f073de4e387c210f32/SH_WT_4.jpg)
![](https://freight.cargo.site/t/original/i/658600b0b86c35dd53d9685367c0bae2d08a0742e9436ab9f8c9e0bc51414b22/SH_WT_3.jpg)
![](https://freight.cargo.site/t/original/i/23244fe5fef2c131317ab8d33172dbfa62c046633edb4152dec9f2a5b42039ba/SH_WT_1.jpg)
![](https://freight.cargo.site/t/original/i/c4c335f39c3563a1604bcdc5f27e25998a78fc6fdc35addd0f8f3cecbd36e1b8/SH_WT_6.jpg)
![](https://freight.cargo.site/t/original/i/ac18f1a50b3badcb57b0c2e64ac6278d38c82f3cfda20045e24304a15e37ff30/SH_WT_5.jpg)