Ledger


Lead brand designer


  • creative and team lead
  • art direction
  • creative strategy
  • environmental design
  • graphic design
  • digital design
I was the lead brand designer at Ledger, managing internal and external teams and projects in the Web3 and digital asset security space. High-visibility projects included product launches and integrations, international events, retail experiences, co-branded offers and educational content.

The following design samples aim to highlight the categories of work I did while I was there, as it is difficult to coherently organise the diversity and scope of all of it.

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Ledger Op3n at La Gaîté Lyrique

Ledger Op3n is a biannual, two-day Web3/crypto conference that engages new communities and celebrates Web3 innovators and developers. It is also a Ledger platform to announce new products, partnerships and integrations. As creative lead, I art directed and designed the space and graphics for event in collaboration with internal partners and external production studios for a seamless roll out.

It was also my initiative to art direct and design a 3 meter x 3 meter living poster. Together with 3D artist Damien Laudier, we developed two inspirational product images, incorporating slow, subtle motion that played out over a duration of 10 minutes. 




Environmental and event collateral: art direction and design





3 m x 3 m video: living poster






Carved Curency AI generative art collaboration with Bounjour Lab
I got to collaborate with creative agencies doing things I didn't even know were possible. In this example, we partnered with Bounjour Lab to create a generative art exhibition at La Gaîté Lyrique that responded to the real time trading activity of the crypto markets.





Product launches and integrations

We created diverse communication assets to promote the integration of new features, products and partners. I designed ads, social posts, websites and print media, and over saw the development of 3D product assets.




Limited edition POAP and NFT promoting the LNS+





Digitial marketing images and social media assets



I also designed videos and collaborated with motion designers, like Jonas Jansson.






Packaging and inserts






3D product imagery oversight






Web design for new products and brand collaborations