https://jenniferboyd.co JenniferBoyd Wed, 12 Jun 2024 06:12:20 +0000 https://jenniferboyd.co en https://jenniferboyd.co/Home Tue, 29 Sep 2020 09:49:28 +0000 JenniferBoyd https://jenniferboyd.co/Home https://jenniferboyd.co/LNS Tue, 11 Jun 2024 08:00:16 +0000 JenniferBoyd https://jenniferboyd.co/LNS &nbsp;<img width="2400" height="1346" width_o="2400" height_o="1346" data-src="https://freight.cargo.site/t/original/i/b576bdb1f9aa672afc4d492de0850ca97e25451ed14a07d9d7521581bed56e98/LNS--thumb-web.png" data-mid="212749843" border="0" src="https://freight.cargo.site/w/1000/i/b576bdb1f9aa672afc4d492de0850ca97e25451ed14a07d9d7521581bed56e98/LNS--thumb-web.png" /> Ledger Nano S PlusProduct launch lead designergraphic and visual designpackaging design3D asset and NFT creation oversight As the lead brand designer at Ledger, I led internal and external teams and projects, driving impactful results in the Web3 and digital asset security space. I successfully led high-stakes initiatives, including product launches, international events, retail experiences, co-branded offers, and educational content that resonated with global audiences. This example details the 360° launch of the Ledger Nano S Plus. I led the process from packaging and digital design to product pages, marketing assets, and oversight of 3D design. I orchestrated a pre-launch of the Genesis limited edition, which sold out within 24 hours. This launch was further enhanced by an exclusive NFT, integrated using POAP technology, boosting engagement and brand visibility. ︎ Project overview <img width="4000" height="5600" width_o="4000" height_o="5600" data-src="https://freight.cargo.site/t/original/i/90bb7df79098381acf3b1e15c74fdf47ec5be15f6fcfd6dd6a886f1c34e4fd45/LNS--Mood.png" data-mid="212751988" border="0" src="https://freight.cargo.site/w/1000/i/90bb7df79098381acf3b1e15c74fdf47ec5be15f6fcfd6dd6a886f1c34e4fd45/LNS--Mood.png" /> Visual design and prototyping 3D product imagery oversight <img width="1000" height="1503" width_o="1000" height_o="1503" data-src="https://freight.cargo.site/t/original/i/2548a0a1d08b6a4c1c2f4d11f85488a12416c0ca285cb422c018257b28479c8e/NanoS-_04Orange-1_sm.png" data-mid="212701462" border="0" src="https://freight.cargo.site/w/1000/i/2548a0a1d08b6a4c1c2f4d11f85488a12416c0ca285cb422c018257b28479c8e/NanoS-_04Orange-1_sm.png" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/176a8802e02b6f23964c8d634a2467521510a454909c20140233e1d32a31d203/NanoS-_04Orange-2_sm.png" data-mid="212701381" border="0" src="https://freight.cargo.site/w/1000/i/176a8802e02b6f23964c8d634a2467521510a454909c20140233e1d32a31d203/NanoS-_04Orange-2_sm.png" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3831f495c21a5889c9aa0d507da6efea5ea5919edae9d87d5563a797534287d2/NanoS-_04Orange-3_sm.png" data-mid="212701382" border="0" src="https://freight.cargo.site/w/1000/i/3831f495c21a5889c9aa0d507da6efea5ea5919edae9d87d5563a797534287d2/NanoS-_04Orange-3_sm.png" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/8a94daec1dcdad995fe93bbfd0115d5d8d08189ed24a0c45528ea732118dacd7/NanoS-_AnimationPOAP.gif" data-mid="212676527" border="0" src="https://freight.cargo.site/w/500/i/8a94daec1dcdad995fe93bbfd0115d5d8d08189ed24a0c45528ea732118dacd7/NanoS-_AnimationPOAP.gif" /> Product marketing web page&nbsp; <img width="1768" height="6105" width_o="1768" height_o="6105" data-src="https://freight.cargo.site/t/original/i/caad4be9abfac8232bc67010389154ccf041a134b0fe87071ebc5d18d7ed349b/LNS--WEB.png" data-mid="212676535" border="0" src="https://freight.cargo.site/w/1000/i/caad4be9abfac8232bc67010389154ccf041a134b0fe87071ebc5d18d7ed349b/LNS--WEB.png" /> https://jenniferboyd.co/Los-Aliens Fri, 30 Jun 2023 11:53:51 +0000 JenniferBoyd https://jenniferboyd.co/Los-Aliens &nbsp;<img width="2000" height="1303" width_o="2000" height_o="1303" data-src="https://freight.cargo.site/t/original/i/db2623e15b4eab3c51104a929eb48c6de26a1c2c579af99e6c71c1d86a0f2bac/LA_FrontCrop_v2.png" data-mid="183781541" border="0" src="https://freight.cargo.site/w/1000/i/db2623e15b4eab3c51104a929eb48c6de26a1c2c579af99e6c71c1d86a0f2bac/LA_FrontCrop_v2.png" /> <img width="2000" height="2667" width_o="2000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/1acb8d6469792d4e23cf03009fdbfce701195fd210580b734507c60ed1c4dceb/LA_BackClose_v2.png" data-mid="183786260" border="0" src="https://freight.cargo.site/w/1000/i/1acb8d6469792d4e23cf03009fdbfce701195fd210580b734507c60ed1c4dceb/LA_BackClose_v2.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ee09504b8c545fb8ec0a24d92af3c0f6bb68b6d01655d8f51df0f39d357bc555/LA_FrontStack_v2.png" data-mid="183780646" border="0" src="https://freight.cargo.site/w/1000/i/ee09504b8c545fb8ec0a24d92af3c0f6bb68b6d01655d8f51df0f39d357bc555/LA_FrontStack_v2.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fe4cd19401f5f889fd5f295d538d8e55a205408f14b06f572090591882a8b260/LA_DISK_v2.png" data-mid="183783382" border="0" src="https://freight.cargo.site/w/1000/i/fe4cd19401f5f889fd5f295d538d8e55a205408f14b06f572090591882a8b260/LA_DISK_v2.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d792ce14ad0cce11ea9cf428f4a3658a92927025aba236602ac8cdfb4c803c40/LA_BackStack_v2.png" data-mid="183780761" border="0" src="https://freight.cargo.site/w/1000/i/d792ce14ad0cce11ea9cf428f4a3658a92927025aba236602ac8cdfb4c803c40/LA_BackStack_v2.png" /> Los Aliens Album art graphic/type designimage/illustration manipulationcover illustration by Juan Jiménez Comprised of some of the best musicians in the galaxy, and local residents of NYC, Los Aliens is an experimental, quasi-electronic, quasi-tropical, Colombian-led, power-house of band. I had the pleasure of working with my dear friend, pianist and composer, Ricardo Gallo on this tremendously fun, intergalactic design. &nbsp; ︎ https://jenniferboyd.co/Macy-s Tue, 29 Sep 2020 09:49:29 +0000 JenniferBoyd https://jenniferboyd.co/Macy-s <img width="2960" height="1660" width_o="2960" height_o="1660" data-src="https://freight.cargo.site/t/original/i/fadcedc5b80055ebe116f08b54450a9feefa85edd1847783c21a3d67817c1f08/MACYS_Thumb-4.png" data-mid="210266066" border="0" src="https://freight.cargo.site/w/1000/i/fadcedc5b80055ebe116f08b54450a9feefa85edd1847783c21a3d67817c1f08/MACYS_Thumb-4.png" /> ︎ <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/025f9a8e17fbedfec166dab3aee68d5ad6a55864666d82cb5273b63d936896df/12.jpg" data-mid="84278960" border="0" src="https://freight.cargo.site/w/1000/i/025f9a8e17fbedfec166dab3aee68d5ad6a55864666d82cb5273b63d936896df/12.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/40815db92e663d2ad8a7bb280ee0af74dedd34695c9f460e2292b5463e876893/FB_CarouselA1_2.jpg" data-mid="84278242" border="0" src="https://freight.cargo.site/w/1000/i/40815db92e663d2ad8a7bb280ee0af74dedd34695c9f460e2292b5463e876893/FB_CarouselA1_2.jpg" /> <img width="2240" height="2240" width_o="2240" height_o="2240" data-src="https://freight.cargo.site/t/original/i/7499274031d437dfa79f3b32c614fb6b0e769d16c106fe1170994bc3e52b5896/14.jpg" data-mid="84278961" border="0" src="https://freight.cargo.site/w/1000/i/7499274031d437dfa79f3b32c614fb6b0e769d16c106fe1170994bc3e52b5896/14.jpg" /> ︎ <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/77c9462d05ffd14ac2d85717f867a1a7cf414822edff9430ef5fb8d6228ce5a6/34.jpg" data-mid="84279135" border="0" src="https://freight.cargo.site/w/1000/i/77c9462d05ffd14ac2d85717f867a1a7cf414822edff9430ef5fb8d6228ce5a6/34.jpg" /> <img width="1086" height="1086" width_o="1086" height_o="1086" data-src="https://freight.cargo.site/t/original/i/c87efd1f70836260b893ed19c9daaf952b1d24c7d4f6f876ec002303f26cf9fe/35.jpg" data-mid="84279199" border="0" src="https://freight.cargo.site/w/1000/i/c87efd1f70836260b893ed19c9daaf952b1d24c7d4f6f876ec002303f26cf9fe/35.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f189b584586f916232a2212de417404ff4fd2e16634ffb1a6b325e0880db34f7/36.jpg" data-mid="84279271" border="0" src="https://freight.cargo.site/w/1000/i/f189b584586f916232a2212de417404ff4fd2e16634ffb1a6b325e0880db34f7/36.jpg" /> Macy’s Backstage social media creative strategyart directionset designset productionphotography As the Social Media Art Director at Macy’s, I drove impactful product storytelling through strategic image-making, maximizing results on a tight budget. I played a pivotal role in launching Macy’s Backstage, spearheading efforts to adapt the iconic retail brand to a rapidly evolving market. I led the direction, design, styling, and production of all still and lifestyle photo shoots for social media, crafting a distinctive visual identity that set us apart. These images showcase the unique aesthetic I created, delivering powerful brand narratives.&nbsp; ︎ Click here to learn more about the creative strategy, image-making process and constraints. ︎ <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/1a86ee4757d7d19cc55d0abdeebb0c1c9d03ec327b44f2fe50c7712541bf9414/0304.jpg" data-mid="84278239" border="0" src="https://freight.cargo.site/w/800/i/1a86ee4757d7d19cc55d0abdeebb0c1c9d03ec327b44f2fe50c7712541bf9414/0304.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d8a4314a0252d133f97ee114add978bf46fcb76849c59571f9f7d031da74d690/IG_1007.jpg" data-mid="84278912" border="0" src="https://freight.cargo.site/w/1000/i/d8a4314a0252d133f97ee114add978bf46fcb76849c59571f9f7d031da74d690/IG_1007.jpg" /> <img width="900" height="900" width_o="900" height_o="900" 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data-mid="84278858" border="0" src="https://freight.cargo.site/w/1000/i/38d3827ba5232eba110ccd9af87615b5846dfd3b2c0f5c35128d1bc973ea44ea/IG_0824.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7f687394fa545ef207921295aebd923006433dc211ce8f6f1a2e0eb3b30da17c/_0315.jpg" data-mid="84280389" border="0" src="https://freight.cargo.site/w/1000/i/7f687394fa545ef207921295aebd923006433dc211ce8f6f1a2e0eb3b30da17c/_0315.jpg" /> <img width="915" height="915" width_o="915" height_o="915" data-src="https://freight.cargo.site/t/original/i/574d253704f4477f6a6efdfe7d3b9b990dbd753286d9ef582630423f712f4d85/Unicorn-3.jpg" data-mid="84284519" border="0" src="https://freight.cargo.site/w/915/i/574d253704f4477f6a6efdfe7d3b9b990dbd753286d9ef582630423f712f4d85/Unicorn-3.jpg" /> <img width="966" height="966" width_o="966" height_o="966" data-src="https://freight.cargo.site/t/original/i/66e4b48b7660b20c4dffa64c0808ba245f1f59818912f3cb948958026c159c30/0222.jpg" data-mid="84278793" border="0" src="https://freight.cargo.site/w/966/i/66e4b48b7660b20c4dffa64c0808ba245f1f59818912f3cb948958026c159c30/0222.jpg" /> <img width="898" height="898" width_o="898" height_o="898" data-src="https://freight.cargo.site/t/original/i/efbec3dcc14b3705f05739b2cea3d2c2e4ba46a27152aa6b0c8a1ab7468b67b7/IG_0717.jpg" data-mid="84278473" border="0" src="https://freight.cargo.site/w/898/i/efbec3dcc14b3705f05739b2cea3d2c2e4ba46a27152aa6b0c8a1ab7468b67b7/IG_0717.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1dfc987998e18dff39f65dd225d1e4bb4aecd327ec6b4e1eb4d9c90e9bebbdf3/IG_1020.jpg" data-mid="210257423" border="0" src="https://freight.cargo.site/w/1000/i/1dfc987998e18dff39f65dd225d1e4bb4aecd327ec6b4e1eb4d9c90e9bebbdf3/IG_1020.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9c92e29de31e57514a7bf53750bd22608f42b081b05593e6aa743f0ff56bf966/30.jpg" data-mid="210257283" border="0" src="https://freight.cargo.site/w/800/i/9c92e29de31e57514a7bf53750bd22608f42b081b05593e6aa743f0ff56bf966/30.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/1f3faef3b6c609401c79163a6f7c05de8575850a59b26299bc4c936beeda0162/IG_0526.jpg" data-mid="84278338" border="0" src="https://freight.cargo.site/w/800/i/1f3faef3b6c609401c79163a6f7c05de8575850a59b26299bc4c936beeda0162/IG_0526.jpg" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/5377c4682c12f096ce990074b059cc2c0ca399a30bd6bd5e718d5aa9a50122a7/IG_0528.jpeg" data-mid="210257450" border="0" src="https://freight.cargo.site/w/400/i/5377c4682c12f096ce990074b059cc2c0ca399a30bd6bd5e718d5aa9a50122a7/IG_0528.jpeg" /> https://jenniferboyd.co/Deezer Tue, 29 Sep 2020 09:49:29 +0000 JenniferBoyd https://jenniferboyd.co/Deezer <img width="2960" height="1660" width_o="2960" height_o="1660" data-src="https://freight.cargo.site/t/original/i/840cccbae9f9409cca3354f30685414c6904c7384c412c8e16e9b9c6463db64e/Deezer_thumb.png" data-mid="183924991" border="0" src="https://freight.cargo.site/w/1000/i/840cccbae9f9409cca3354f30685414c6904c7384c412c8e16e9b9c6463db64e/Deezer_thumb.png" /> Deezer global acquisition campaign creative strategyteam managerart directiongraphic design I led high-impact global acquisition campaigns as Deezer's Global Brand Art Director, driving engagement and surpassing targets. By coordinating with product and copy leads and managing a team of four designers, I executed a multifaceted campaign featuring hundreds of assets across the Americas, Brazil, Germany, and MENA in seven languages. This initiative achieved 100%-130% better performance compared to previous campaigns in every region. static ads <img width="2960" height="2400" width_o="2960" height_o="2400" data-src="https://freight.cargo.site/t/original/i/29ea73ed188466d9a82cdd1d19ed633ffec14c3916de138ba7e23f44c849a277/Deezer_1.png" data-mid="183927136" border="0" src="https://freight.cargo.site/w/1000/i/29ea73ed188466d9a82cdd1d19ed633ffec14c3916de138ba7e23f44c849a277/Deezer_1.png" /> carousel ads <img width="2960" height="1800" width_o="2960" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1d1b6443816bdffeae79c949fd473f8adc6fd66f75d7581f9a1451760f07913d/Deezer_2.png" data-mid="183927138" border="0" src="https://freight.cargo.site/w/1000/i/1d1b6443816bdffeae79c949fd473f8adc6fd66f75d7581f9a1451760f07913d/Deezer_2.png" /> social media templates <img width="2960" height="1980" width_o="2960" height_o="1980" data-src="https://freight.cargo.site/t/original/i/708189c4bdad8dc0af0a74ff438addd69b3267fc0173eb73cd6e5ffabc19c39d/Deezer_3.png" data-mid="183927140" border="0" src="https://freight.cargo.site/w/1000/i/708189c4bdad8dc0af0a74ff438addd69b3267fc0173eb73cd6e5ffabc19c39d/Deezer_3.png" /> videos https://jenniferboyd.co/HUBLOT Sat, 02 Apr 2022 15:15:27 +0000 JenniferBoyd https://jenniferboyd.co/HUBLOT <img width="2400" height="1346" width_o="2400" height_o="1346" data-src="https://freight.cargo.site/t/original/i/97d691751f07dd5fb4124d84886b1243b937d85f8159158b2db85c633b09b5a7/HUBLOT-thumb-web.png" data-mid="212408350" border="0" src="https://freight.cargo.site/w/1000/i/97d691751f07dd5fb4124d84886b1243b937d85f8159158b2db85c633b09b5a7/HUBLOT-thumb-web.png" /> Hublot | Ledger web design Visual designPrototyping For the Ledger/Hublot partnership, I developed a minimal, high-end co-branded website to launch a limited edition series of Big Bang Unico watches paired with custom Ledger Nano X crypto hardware wallets. This initiative marked the start of Web3 collaborations between Ledger, a leader in digital asset security, and LVMH, the premier luxury goods powerhouse. We produced just 50 pieces, each priced at EUR 28,900. They sold out in under 24 hours. Every watch purchase triggered the minting of a unique NFT created by Materium, utilizing oracle technology to generate a design based on the exact time of purchase. ︎ <img width="1768" height="5146" width_o="1768" height_o="5146" data-src="https://freight.cargo.site/t/original/i/42cee963ae5ab4f0b6d890c2d7f3e32c098be12212e564161d2f0c287b212da3/HUBLOT-WEB.png" data-mid="212676671" border="0" src="https://freight.cargo.site/w/1000/i/42cee963ae5ab4f0b6d890c2d7f3e32c098be12212e564161d2f0c287b212da3/HUBLOT-WEB.png" /> https://jenniferboyd.co/Nor-Do-These Tue, 29 Sep 2020 19:45:00 +0000 JenniferBoyd https://jenniferboyd.co/Nor-Do-These <img width="1480" height="830" width_o="1480" height_o="830" data-src="https://freight.cargo.site/t/original/i/5a33141c392ff8fa5a3fffa014df9a64ef01f58f9059147ae2a3b1ebc557ed71/NDT_thumb.png" data-mid="183683991" border="0" src="https://freight.cargo.site/w/1000/i/5a33141c392ff8fa5a3fffa014df9a64ef01f58f9059147ae2a3b1ebc557ed71/NDT_thumb.png" /> <img width="3080" height="1800" width_o="3080" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9094a654ee4778190b7f0f26956a402e342a94b3183c8b896798597f7220959d/NDT_pages.png" data-mid="183698809" border="0" src="https://freight.cargo.site/w/1000/i/9094a654ee4778190b7f0f26956a402e342a94b3183c8b896798597f7220959d/NDT_pages.png" /> “During shipment, the bottle brimmed with the sense of possibility, grouped with five of its siblings in a cardboard holder in a truck laden with its extended and endless family.” <img width="1892" height="2366" width_o="1892" height_o="2366" data-src="https://freight.cargo.site/t/original/i/30f91eac7611a69f3624f453ada033bca33a5d716b27448ef00b70d7d5fea1fe/NDT_Cover_2_v3.png" data-mid="183694355" border="0" src="https://freight.cargo.site/w/1000/i/30f91eac7611a69f3624f453ada033bca33a5d716b27448ef00b70d7d5fea1fe/NDT_Cover_2_v3.png" /> <img width="2801" height="3502" width_o="2801" height_o="3502" data-src="https://freight.cargo.site/t/original/i/fa0e6a2efd65983151ec45783e4650810de48ea3bb591fc2642d3a03be3c4a1e/NDT_BackCover_v2.png" data-mid="183693890" border="0" src="https://freight.cargo.site/w/1000/i/fa0e6a2efd65983151ec45783e4650810de48ea3bb591fc2642d3a03be3c4a1e/NDT_BackCover_v2.png" /> Max Brett Book design Nor Do These art directioncover/interior design “Nor Do These came out of a tandem exercise that quickly shed participants. It aims to address a series of obsessions, including the eroticism of accountancy, honed corporate strategy, dangerous unicorn hunts, the lives, phobias and phobia-related injuries of arguably obscure baseball players, and age and aging, among other things. It is Max Brett’s first book.” —Max Brett ︎ https://jenniferboyd.co/Skip-Hop Wed, 30 Sep 2020 08:44:50 +0000 JenniferBoyd https://jenniferboyd.co/Skip-Hop <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4b4a4bc07a8203bbb6947bc0136fe148053faef618ab7cdfb7f521dce24b3042/SkipHop_THUMBNAIL.jpg" data-mid="84167483" border="0" src="https://freight.cargo.site/w/1000/i/4b4a4bc07a8203bbb6947bc0136fe148053faef618ab7cdfb7f521dce24b3042/SkipHop_THUMBNAIL.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/620e57a78762bd098a941f37efc75fd429359b45e7dfc30c64d6c6e739234f1e/SkipHop_1.jpg" data-mid="84295945" border="0" src="https://freight.cargo.site/w/1000/i/620e57a78762bd098a941f37efc75fd429359b45e7dfc30c64d6c6e739234f1e/SkipHop_1.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/874812cf063c078db2c44ff8d8e61068781e4c030fefa857122f321d16fec163/SkipHop_2.jpg" data-mid="84313905" border="0" src="https://freight.cargo.site/w/1000/i/874812cf063c078db2c44ff8d8e61068781e4c030fefa857122f321d16fec163/SkipHop_2.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/286ff80f4d09aab6e4753de52b64fa5a3d78be7a07cfd4cce492bacad7683d04/SkipHop_3.jpg" data-mid="84313907" border="0" src="https://freight.cargo.site/w/1000/i/286ff80f4d09aab6e4753de52b64fa5a3d78be7a07cfd4cce492bacad7683d04/SkipHop_3.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b4e7434ad7109c6ee10cbdcb7ae8753df7694a28073c64e3ab84d2324cd78e36/SkipHop_6.jpg" data-mid="84310551" border="0" src="https://freight.cargo.site/w/1000/i/b4e7434ad7109c6ee10cbdcb7ae8753df7694a28073c64e3ab84d2324cd78e36/SkipHop_6.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/96794f950dbecd251e6b2c30680c3612f83d48f25d07a14214ce91a6ebb9286a/SkipHop_7.jpg" data-mid="84313651" border="0" src="https://freight.cargo.site/w/1000/i/96794f950dbecd251e6b2c30680c3612f83d48f25d07a14214ce91a6ebb9286a/SkipHop_7.jpg" /> Skip Hop comprehensive branding graphic design packaging designretail designenvironmental designillustrationtextile design Skip Hop pioneered the diaper bag with their patented stroller clips and, nearing their eighth anniversary, had expanded into seven diverse product categories. To propel their growth, we embarked on a major brand overhaul. Our mission was to streamline and unify packaging across hundreds of SKUs, sub-brands, and licenses, including Jonathan Adler, Target, Animal Planet, Giggle, and Indigo. My partner and I executed the rebranding across a vast range of packaging, marketing materials, and tradeshow and retail environments, ensuring a cohesive and impactful brand presence. Additionally, I contributed to the development of patterns and illustrations for the Treetop Friends wood toy collection. ︎ <img width="648" height="648" width_o="648" height_o="648" data-src="https://freight.cargo.site/t/original/i/85590ccb15a5ff12c14a24b54e285a66f855a85496f548fba0c65875b67a5b60/SH_WT_2.jpg" data-mid="84314037" border="0" src="https://freight.cargo.site/w/648/i/85590ccb15a5ff12c14a24b54e285a66f855a85496f548fba0c65875b67a5b60/SH_WT_2.jpg" /> <img width="504" height="648" width_o="504" height_o="648" data-src="https://freight.cargo.site/t/original/i/aedc072ac5a91d7bc60b43c88712109b7f03d8e01eaeb6f073de4e387c210f32/SH_WT_4.jpg" data-mid="84314041" border="0" src="https://freight.cargo.site/w/504/i/aedc072ac5a91d7bc60b43c88712109b7f03d8e01eaeb6f073de4e387c210f32/SH_WT_4.jpg" /> <img width="648" height="648" width_o="648" height_o="648" data-src="https://freight.cargo.site/t/original/i/658600b0b86c35dd53d9685367c0bae2d08a0742e9436ab9f8c9e0bc51414b22/SH_WT_3.jpg" data-mid="84314038" border="0" src="https://freight.cargo.site/w/648/i/658600b0b86c35dd53d9685367c0bae2d08a0742e9436ab9f8c9e0bc51414b22/SH_WT_3.jpg" /> <img width="504" height="648" width_o="504" height_o="648" data-src="https://freight.cargo.site/t/original/i/23244fe5fef2c131317ab8d33172dbfa62c046633edb4152dec9f2a5b42039ba/SH_WT_1.jpg" data-mid="84314035" border="0" src="https://freight.cargo.site/w/504/i/23244fe5fef2c131317ab8d33172dbfa62c046633edb4152dec9f2a5b42039ba/SH_WT_1.jpg" /> <img width="648" height="648" width_o="648" height_o="648" data-src="https://freight.cargo.site/t/original/i/c4c335f39c3563a1604bcdc5f27e25998a78fc6fdc35addd0f8f3cecbd36e1b8/SH_WT_6.jpg" data-mid="84314048" border="0" src="https://freight.cargo.site/w/648/i/c4c335f39c3563a1604bcdc5f27e25998a78fc6fdc35addd0f8f3cecbd36e1b8/SH_WT_6.jpg" /> <img width="648" height="648" width_o="648" height_o="648" data-src="https://freight.cargo.site/t/original/i/ac18f1a50b3badcb57b0c2e64ac6278d38c82f3cfda20045e24304a15e37ff30/SH_WT_5.jpg" data-mid="84314045" border="0" src="https://freight.cargo.site/w/648/i/ac18f1a50b3badcb57b0c2e64ac6278d38c82f3cfda20045e24304a15e37ff30/SH_WT_5.jpg" /> https://jenniferboyd.co/GOT Sun, 01 Jan 2023 13:38:22 +0000 JenniferBoyd https://jenniferboyd.co/GOT &nbsp;<img width="2362" height="1280" width_o="2362" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b8d2a4add29ba2cb96ddcc718b1b2aa72dc868db193fe7acb2bc190ebc0c393e/GOT_Homepage-DT-HERO-BANNER.png" data-mid="210287571" border="0" src="https://freight.cargo.site/w/1000/i/b8d2a4add29ba2cb96ddcc718b1b2aa72dc868db193fe7acb2bc190ebc0c393e/GOT_Homepage-DT-HERO-BANNER.png" /> Game of Thrones, Build Your Realm&nbsp; NFT collectibles marketing design&nbsp; art direction graphic designmotion designillustration "Game of Thrones: Build Your Realm" was an NFT collector experience launched by Nifty's in collaboration with DAZ 3D, HBO, and Warner Bros. Discovery. This initiative allowed collectors to craft their own fan-fiction realms with customizable avatars, resource cards, and story cards. I tackled the challenge of designing compelling, narrative-driven marketing and brand collateral within the constraints of a major IP. My approach involved merging imagery from the NFTs and producing bold, monochromatic illustrations to enhance storytelling. ︎ Image design, editing and illustration overview <img width="3416" height="1376" width_o="3416" height_o="1376" data-src="https://freight.cargo.site/t/original/i/5771725fdb39fdb8b988ae7237a758e1f8cd12a9d87ea2800f386ca59cab15ad/GOT_Sales_DT-bellyband.png" data-mid="163221132" border="0" src="https://freight.cargo.site/w/1000/i/5771725fdb39fdb8b988ae7237a758e1f8cd12a9d87ea2800f386ca59cab15ad/GOT_Sales_DT-bellyband.png" /> <img width="1316" height="1482" width_o="1316" height_o="1482" data-src="https://freight.cargo.site/t/original/i/8de1be7b4a52da0f0cb5b58a9ca9b106a1b9c11ed07d1d00ba94adf475ee9f1a/GOT_Community_DT-IMAGE-2_.png" data-mid="163221131" border="0" src="https://freight.cargo.site/w/1000/i/8de1be7b4a52da0f0cb5b58a9ca9b106a1b9c11ed07d1d00ba94adf475ee9f1a/GOT_Community_DT-IMAGE-2_.png" /> <img width="950" height="1482" width_o="950" height_o="1482" data-src="https://freight.cargo.site/t/original/i/7ed2063f3521a1dbe7d4ea54d8615be649e4d9682feb56070d8341bf5a25bde7/GOT_Sales_MOBILE-HERO.png" data-mid="163221135" border="0" src="https://freight.cargo.site/w/950/i/7ed2063f3521a1dbe7d4ea54d8615be649e4d9682feb56070d8341bf5a25bde7/GOT_Sales_MOBILE-HERO.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/96eb62a877d95036254ff4dd301cefcc2df21f6eb5c06c2b69cae4297e89791e/GOT_StroyCards_BlogPost_2.png" data-mid="163221825" border="0" src="https://freight.cargo.site/w/1000/i/96eb62a877d95036254ff4dd301cefcc2df21f6eb5c06c2b69cae4297e89791e/GOT_StroyCards_BlogPost_2.png" /> <img width="1288" height="1482" width_o="1288" height_o="1482" data-src="https://freight.cargo.site/t/original/i/80123125ea42e30e13c54abf472cbcf4f8b16f0c2ec6c0f014632134b66ac16a/GOT_Sales_Image-1.png" data-mid="163221134" border="0" src="https://freight.cargo.site/w/1000/i/80123125ea42e30e13c54abf472cbcf4f8b16f0c2ec6c0f014632134b66ac16a/GOT_Sales_Image-1.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/86b58361aa4b9724a63ac23d44c7f5af4bd1e777f993ad9d76b81ae240fc0b8d/Raven_eye.png" data-mid="163227790" border="0" src="https://freight.cargo.site/w/1000/i/86b58361aa4b9724a63ac23d44c7f5af4bd1e777f993ad9d76b81ae240fc0b8d/Raven_eye.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9387a8db22d0776119cbaa707380be2d18be63453ddc0a58d17c15f6b6f85f15/GOT_WW_Reveal_A3.png" data-mid="163227695" border="0" src="https://freight.cargo.site/w/1000/i/9387a8db22d0776119cbaa707380be2d18be63453ddc0a58d17c15f6b6f85f15/GOT_WW_Reveal_A3.png" /> <img width="1288" height="1482" width_o="1288" height_o="1482" data-src="https://freight.cargo.site/t/original/i/149596b8560f92243af93067fe16b058118efb41b02b0ca3a43f646c9975df8b/WW.png" data-mid="163229808" border="0" src="https://freight.cargo.site/w/1000/i/149596b8560f92243af93067fe16b058118efb41b02b0ca3a43f646c9975df8b/WW.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c2e618b4f4d7f964f2b080b214453e3af0b3544502d7ee9f9509e40fce5fcc4/IN-THE-BOX.png" data-mid="163229811" border="0" src="https://freight.cargo.site/w/1000/i/8c2e618b4f4d7f964f2b080b214453e3af0b3544502d7ee9f9509e40fce5fcc4/IN-THE-BOX.png" /> <img width="1288" height="1482" width_o="1288" height_o="1482" data-src="https://freight.cargo.site/t/original/i/00bdb7e0810e5d6cd5615cf2524a40f41406fe4bdd58f4a2c4fb89d92f20c450/GOT_Community_DT-IMAGE-1_.png" data-mid="163224082" border="0" src="https://freight.cargo.site/w/1000/i/00bdb7e0810e5d6cd5615cf2524a40f41406fe4bdd58f4a2c4fb89d92f20c450/GOT_Community_DT-IMAGE-1_.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a7c28b2b87096baf25848899d4bbf9aca0a4c99e771ab7be225dfd23a96f7aec/Raven_3eyed.png" data-mid="163227696" border="0" src="https://freight.cargo.site/w/1000/i/a7c28b2b87096baf25848899d4bbf9aca0a4c99e771ab7be225dfd23a96f7aec/Raven_3eyed.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5538de3742c67858042b3d53c7fb117611c9b21c951207122e2f10a028597e65/GOT_StroyCards_BlogPost_1.png" data-mid="163221822" border="0" src="https://freight.cargo.site/w/1000/i/5538de3742c67858042b3d53c7fb117611c9b21c951207122e2f10a028597e65/GOT_StroyCards_BlogPost_1.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/be3d337c3bb793d8d9df77ecaf94210c1f4e3355e405470d2807412899c4fd35/COFFEE_1.png" data-mid="164482053" border="0" src="https://freight.cargo.site/w/1000/i/be3d337c3bb793d8d9df77ecaf94210c1f4e3355e405470d2807412899c4fd35/COFFEE_1.png" /> Video pieces, sound on Platform headers <img width="2880" height="936" width_o="2880" height_o="936" data-src="https://freight.cargo.site/t/original/i/d70f7493cbc2be17ee1f87fdc44752b0144e3d4e2b4eda51c3bd300177f3e9c2/GOT_Sales_DT-HERO.png" data-mid="163221201" border="0" src="https://freight.cargo.site/w/1000/i/d70f7493cbc2be17ee1f87fdc44752b0144e3d4e2b4eda51c3bd300177f3e9c2/GOT_Sales_DT-HERO.png" /> <img width="6000" height="2000" width_o="6000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9767384605609df0749283712ffaceb8d28cd235014fffcff899719505f6f501/GOT_StroyCards_BlogHeader.png" data-mid="210267160" border="0" src="https://freight.cargo.site/w/1000/i/9767384605609df0749283712ffaceb8d28cd235014fffcff899719505f6f501/GOT_StroyCards_BlogHeader.png" /><img width="6000" height="2000" width_o="6000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f60672cdf11816bffef9fd9661e48db88e0eff6a766a7bab11108c9870e2a752/BlogHeader_.png" data-mid="210267332" border="0" src="https://freight.cargo.site/w/1000/i/f60672cdf11816bffef9fd9661e48db88e0eff6a766a7bab11108c9870e2a752/BlogHeader_.png" /> Scoial media calendars <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/223c302e3dd0432dedfce37d426facc546bb5868b8421d2d4adfdca39968c6af/Watch-Party---Intro-1.png" data-mid="163224327" border="0" src="https://freight.cargo.site/w/1000/i/223c302e3dd0432dedfce37d426facc546bb5868b8421d2d4adfdca39968c6af/Watch-Party---Intro-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d7ebcec710c4da19c58d44d2c9dc27b502f9d023821bd72e5ced466ef8b5fdde/Watch-Party---Intro-2.png" data-mid="163224328" border="0" src="https://freight.cargo.site/w/1000/i/d7ebcec710c4da19c58d44d2c9dc27b502f9d023821bd72e5ced466ef8b5fdde/Watch-Party---Intro-2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f994a58c545ce1e8aa1e5afd6e05f1f92f0a514d6202196cd980109be2b15284/Calendar-1.png" data-mid="163224322" border="0" src="https://freight.cargo.site/w/1000/i/f994a58c545ce1e8aa1e5afd6e05f1f92f0a514d6202196cd980109be2b15284/Calendar-1.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0e984e4a511a5a0e759be3d93854e1032f59959fd0d03e5c42f14aabc0d77913/Fan-Favorites.png" data-mid="163224324" border="0" src="https://freight.cargo.site/w/1000/i/0e984e4a511a5a0e759be3d93854e1032f59959fd0d03e5c42f14aabc0d77913/Fan-Favorites.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b19c351362725dcbd342e8904c28fd743c7018b831badf7f0dab5ddaae41a151/Series-FInale.png" data-mid="163224325" border="0" src="https://freight.cargo.site/w/1000/i/b19c351362725dcbd342e8904c28fd743c7018b831badf7f0dab5ddaae41a151/Series-FInale.png" /> Program education <img width="8940" height="2160" width_o="8940" height_o="2160" data-src="https://freight.cargo.site/t/original/i/16073b1a15c03eb6380a423a9193c4b626bcc59fb9e80d9fa256d61b11338d9a/GOT_mystery.png" data-mid="210267340" border="0" src="https://freight.cargo.site/w/1000/i/16073b1a15c03eb6380a423a9193c4b626bcc59fb9e80d9fa256d61b11338d9a/GOT_mystery.png" /> <img width="9675" height="1425" width_o="9675" height_o="1425" data-src="https://freight.cargo.site/t/original/i/b7813b5782cd43488c9a51ae7821bac298d45d5d274572314822e57ee77808dc/GOT_ED.png" data-mid="210267370" border="0" src="https://freight.cargo.site/w/1000/i/b7813b5782cd43488c9a51ae7821bac298d45d5d274572314822e57ee77808dc/GOT_ED.png" /> <img width="7400" height="1350" width_o="7400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5afd7fabda005f372189721e31865ad70dddcac7b9c3ede77cdba1c57eb72ac9/GOT_How.png" data-mid="210267342" border="0" src="https://freight.cargo.site/w/1000/i/5afd7fabda005f372189721e31865ad70dddcac7b9c3ede77cdba1c57eb72ac9/GOT_How.png" /> Email <img width="2600" height="8369" width_o="2600" height_o="8369" data-src="https://freight.cargo.site/t/original/i/46972ed3fdfdfed9aa2d961085db362e74748bc01572b9c87d6515f588ae3c9c/GOT_email.png" data-mid="210267295" border="0" src="https://freight.cargo.site/w/1000/i/46972ed3fdfdfed9aa2d961085db362e74748bc01572b9c87d6515f588ae3c9c/GOT_email.png" /> https://jenniferboyd.co/Ledger-Op3n Wed, 12 Jun 2024 06:12:20 +0000 JenniferBoyd https://jenniferboyd.co/Ledger-Op3n &nbsp;<img width="2960" height="1660" width_o="2960" height_o="1660" data-src="https://freight.cargo.site/t/original/i/f0c1b8353f016285a639263c2758affb6fb3dbb80b9e1db1a577144fbe107921/LO_Poster.png" data-mid="212748663" border="0" src="https://freight.cargo.site/w/1000/i/f0c1b8353f016285a639263c2758affb6fb3dbb80b9e1db1a577144fbe107921/LO_Poster.png" /> Ledger Op3n at La Gaîté LyriqueCreative and team lead graphic design and art directionenvironmental and event designmarketing design Ledger Op3n is a high-impact, biannual Web3/crypto conference designed to connect new communities and spotlight Web3 innovators and developers. This two-day event also serves as Ledger’s stage for unveiling new products, partnerships, and integrations. As the creative lead, I tackled the art direction and design for both the event space and graphics, collaborating closely with internal teams and external production studios. I also took the initiative to design a striking 3x3 meter living poster. Partnering with 3D artist Damien Laudier, we created two compelling product visuals featuring subtle, dynamic motion over a 10-minute sequence, capturing the attention and imagination of our audience. ︎ <img width="1704" height="1219" width_o="1704" height_o="1219" data-src="https://freight.cargo.site/t/original/i/9068e568f962e7f5dbe306531ff9747563232d5bfa4e0d62e1eeb129f53d466c/LO_mainstage_2.png" data-mid="212748660" border="0" src="https://freight.cargo.site/w/1000/i/9068e568f962e7f5dbe306531ff9747563232d5bfa4e0d62e1eeb129f53d466c/LO_mainstage_2.png" /> <img width="2507" height="3344" width_o="2507" height_o="3344" data-src="https://freight.cargo.site/t/original/i/a1e64c70eba1f57ee8bf386724c55153f9c03ff19f4e7b217fc681ab8acc3f19/LO_00.jpg" data-mid="212748631" border="0" src="https://freight.cargo.site/w/1000/i/a1e64c70eba1f57ee8bf386724c55153f9c03ff19f4e7b217fc681ab8acc3f19/LO_00.jpg" /> <img width="1394" height="1394" width_o="1394" height_o="1394" data-src="https://freight.cargo.site/t/original/i/3847bb2f44a437d75f1b6b8aa40065dfbdc17a31dcfb0e67e7e17f1f47a5d941/LO_8.png" data-mid="212748640" border="0" src="https://freight.cargo.site/w/1000/i/3847bb2f44a437d75f1b6b8aa40065dfbdc17a31dcfb0e67e7e17f1f47a5d941/LO_8.png" /> <img width="3789" height="2842" width_o="3789" height_o="2842" data-src="https://freight.cargo.site/t/original/i/5c788df59de4074d9581fa0d625f3cadc39bd1511b40ad7a8538c99175df7beb/LO_2.jpg" data-mid="212748628" border="0" src="https://freight.cargo.site/w/1000/i/5c788df59de4074d9581fa0d625f3cadc39bd1511b40ad7a8538c99175df7beb/LO_2.jpg" /> <img width="2400" height="1536" width_o="2400" height_o="1536" data-src="https://freight.cargo.site/t/original/i/0e06aae238f7e5916cacddfbb02a1ba6e710fb85b2a2c9b16f270331e2414032/LO_wall.png" data-mid="212748675" border="0" src="https://freight.cargo.site/w/1000/i/0e06aae238f7e5916cacddfbb02a1ba6e710fb85b2a2c9b16f270331e2414032/LO_wall.png" /> <img width="1558" height="1036" width_o="1558" height_o="1036" data-src="https://freight.cargo.site/t/original/i/3794ee6f0afc93162d03f1f86a5a8e2eb3cf365c6315fcf808fdd9f00476d5ca/Screenshot-2022-04-09-at-2.51.14-PM.png" data-mid="212748636" border="0" src="https://freight.cargo.site/w/1000/i/3794ee6f0afc93162d03f1f86a5a8e2eb3cf365c6315fcf808fdd9f00476d5ca/Screenshot-2022-04-09-at-2.51.14-PM.png" /> <img width="2994" height="2246" width_o="2994" height_o="2246" data-src="https://freight.cargo.site/t/original/i/78fd40ba7118437f9e3c50d324ca517be95c92c4e5bdf64575aa8fc62ab8dfc7/LO_7.jpg" data-mid="212748635" border="0" src="https://freight.cargo.site/w/1000/i/78fd40ba7118437f9e3c50d324ca517be95c92c4e5bdf64575aa8fc62ab8dfc7/LO_7.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/8b246359fdd12cbf7bca0a33e84bb2759aa387b73add67f2fe381f03cdf85c02/LO_1.jpg" data-mid="212748627" border="0" src="https://freight.cargo.site/w/1000/i/8b246359fdd12cbf7bca0a33e84bb2759aa387b73add67f2fe381f03cdf85c02/LO_1.jpg" /> <img width="1219" height="1219" width_o="1219" height_o="1219" data-src="https://freight.cargo.site/t/original/i/2c6e00b876e62aac3807069b0932d46c2e1f2b9d401c266de4bdcd6da9caf913/LO_mainstage_1.png" data-mid="212748659" border="0" src="https://freight.cargo.site/w/1000/i/2c6e00b876e62aac3807069b0932d46c2e1f2b9d401c266de4bdcd6da9caf913/LO_mainstage_1.png" /> <img width="814" height="1072" width_o="814" height_o="1072" data-src="https://freight.cargo.site/t/original/i/b4029bcd33478f97adf82bc3b46bb4f9c324de22aa50c933f65e24a51204b6fd/Screenshot-2022-04-09-at-2.53.26-PM.png" data-mid="212748638" border="0" src="https://freight.cargo.site/w/814/i/b4029bcd33478f97adf82bc3b46bb4f9c324de22aa50c933f65e24a51204b6fd/Screenshot-2022-04-09-at-2.53.26-PM.png" /> <img width="930" height="1638" width_o="930" height_o="1638" data-src="https://freight.cargo.site/t/original/i/d8bc7db1d8ddaf9295338b624da3671681714d3d2244e64d90e5a4d58ed5496a/Screenshot-2024-05-05-at-13.46.34.png" data-mid="212748676" border="0" src="https://freight.cargo.site/w/930/i/d8bc7db1d8ddaf9295338b624da3671681714d3d2244e64d90e5a4d58ed5496a/Screenshot-2024-05-05-at-13.46.34.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ea6247849c113f4321a16b5f0f1519f17d6f599792ef08b7928fe932bf101bbd/LO_0.jpg" data-mid="212748632" border="0" src="https://freight.cargo.site/w/1000/i/ea6247849c113f4321a16b5f0f1519f17d6f599792ef08b7928fe932bf101bbd/LO_0.jpg" /> <img width="2960" height="1660" width_o="2960" height_o="1660" data-src="https://freight.cargo.site/t/original/i/600edac75d9d85c41e8f49e70b70b52285066ed39e143797f62324e5ce1ff72a/LO_Poster.png" data-mid="212748827" border="0" src="https://freight.cargo.site/w/1000/i/600edac75d9d85c41e8f49e70b70b52285066ed39e143797f62324e5ce1ff72a/LO_Poster.png" /> Carved Curency AI generative art collaboration with Bounjour LabAs the lead brand designer at Ledger, I got to collaborate with creative agencies doing things I didn't even know were possible. For this event we partnered with Bounjour Lab to create a generative art exhibition that responded to the real time trading activity of the crypto markets. <img width="2960" height="3218" width_o="2960" height_o="3218" data-src="https://freight.cargo.site/t/original/i/ea36cbc1c359e5bba38d96f92008ff24456fe807dec58a35bf3be7d38bd90774/LEDGER_Bonjour.png" data-mid="212749615" border="0" src="https://freight.cargo.site/w/1000/i/ea36cbc1c359e5bba38d96f92008ff24456fe807dec58a35bf3be7d38bd90774/LEDGER_Bonjour.png" />